Corporativo CIT

One of the major design objectives for this technology client was to capture the serious personality of the CIT Corporate brand, without appearing outdated or stuffy. Graphic elements played a key role, with an abstract version of the logo: a triangle shape symbolizing stability, determination and dynamism. The use of space is a key part of the design with varying sizes, formats and configurations, ensuring the use and functionality of each square meter. Flexible workspaces in the sales area function as temporary meeting rooms for users without a fixed office. Boardrooms serve a range of meetings. Warm, neutral tones flow throughout, contrasted by brightly hued transparent meeting spaces. LVT adds a warm, wood visual with the flexiblity, durability and cleanability of hard surface. The client is incredibly satisfied, and will replicate the new corporate architectural and graphic design internationally.

Location

Mexico City, Mexico

Design Firm

Oxigeno Arquitectura

Segment(s)

Workplace
  Small Office

Collection

The Music Project

Products Used

synthesis iv tile
Uncommon Ground 4
jazz tile

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