There is tremendous power in collaborative thinking, planning and influence. When the Ageless Living Collaborative was founded in 2019 by David Ashen and Phoebe Stein, the goal was simple. Be a positive change for seniors and all of those that support the aging community. The growing group of collaborators is made up of the most well-respected thought leaders within the Senior Living Industry.

It was a natural partnership for Shaw Contract, because the values of the Ageless Living Collaborative and Shaw Contract align perfectly.

“As a product provider of flooring, we have the power to change a first impression, to make living in a space easier, more comfortable and functional for seniors and the care teams. Working with providers, consumers and the design community, we gain insights that help us design the best products for these spaces.”

-Allison Wolff, Director of Marketing Senior Living and Healthcare at Shaw Contract

Partnering on webinar content for consumers and designers and kicking off a live event series with the ALC has been a passionate part of how Shaw Contract is engaging with the senior community. The first live education event in September 2022 kicked off a coordinated plan to reach the ALC audience where they are - in market.