Shaw Contract Introduces a New Hybrid Floor Covering

Shaw Contract, a design leader in commercial flooring solutions and surfaces, is excited to introduce reFrame, a category-defining collection of 9” x 36” woven LVT resilient tiles, that blurs the boundary between hard and soft surface. reFrame sets the stage for both subtle or dramatic colour play, transforming spaces with a convergence of tonal gradations and colour.

“No longer intrigued by commonly used flat colours and hues, designers are seeking gradients to create energizing, new colours,” said VP of Global Design, Reesie Duncan. “reFrame embraces this shift - inspired by ombré textiles, where gradients read as a single colour in a range of depth and tone.”


The Shaw Contract Design Studio, looking specifically to textiles with ombré effects, developed a visual with a tonal, fade-out effect, using colour transitions with the intention of creating a soothing yet impactful environment. The design team was interested in a tighter weave visual with an ombré appearance and unexpected shifts in colour. reFrame creates tonal shifts through each plank. Tonal gradations can be soft and ethereal and also bright and bold. While the collection contains numerous neutral colours for a more subdued aesthetic, reFrame also incorporates bright hues using bursts of teal, green, red, blue, and yellow to refresh and enliven interior spaces.

The palette of twelve colourways gives a tonal effect, as each colour unites multiple shades woven together to create softly shifting gradients. Subdued neutrals work alongside bright bursts of colour for a playfully understated yet impactful effect. Mix and match the colour palette to create visual cues for zoning, brand an environment or shape wayfinding.

Layered for strength and fused into a single solid surface, reFrame is made to resist stains and scuffing. The Exoguard® Quartz Enhanced Urethane finish prevents fraying and creates a barrier that stops spills and dirt from penetrating the woven fabric, allowing for easier cleanup. A stabilizing composite layer ensures product integrity. reFrame is ortho phthalate-free and is a Floor Score IAQ Certified Low VOC material.

Now, more than ever, designers are creating spaces that inspire and engage. reFrame embraces and elevates this more nuanced approach – it’s a skilful combination of colour and texture that invigorates spaces and brings interiors to life in captivating new ways.

Explore reFrame

Learn more about this innovative new collection.