A New Standard for Workplace Design

March 29, 2019
Designed in partnership with Gensler, the new facility shapes a connected, innovative culture to better serve our employees and the environment.

We’re thrilled to announce the successful introduction of the Shaw Create Centre – a cutting-edge, three-story facility that is a living representation of our brand’s mission, people and values. Based on the idea that space shapes the personality of a business, the Shaw Create Centre opens opportunities to develop a culture that is authentic and aspirational – and, more than ever, to design and create things that matter.

Prior to the design of the Create Centre, our team, along with our sister brand Patcraft, identified spatial opportunities by utilizing Gensler’s Workplace Performance Index (WPI), an online survey tool that explores how people work, what spaces they use for work and how well those spaces support that work.

The design goals for the new space were to:

  • Enhance the way employees work and promote collaboration
  • Attract and retain the best talent. Now and in the future
  • Create a space that supports and promotes a healthy lifestyle for employees


With a focus on current and future employees, as well as clients and industry partners, the Create Centre boasts a break-through concept strategically designed with productivity and wellbeing in mind. A range of workspaces, from an open seating plan, to common areas used for impromptu team engagement and deliberately placed breakout rooms, promote connectivity, collaboration, productivity, movement and well-being – allowing associates to do their best work.

Our new facility earned a post-occupancy Workplace Performance Index (WPI) Score of 73 – a 27-point increase from the previous facility and 6 points above the industry average. Shaw’s already substantial innovation score also saw improvement from a 3.9 to a 4.1 out of 5. The Create Centre is directly attached to our manufacturing facilities, allowing for an even more innovative iteration and development process.

The WPI results for the new space:

  • Employees scored the space 4.4 out of 5 for supporting in-person collaboration – an increase from the previous score of 3.7
  • 96 percent of employees reported feeling highly committed to Shaw – equating to 4.7 out of 5, compared to the industry average of 3.9
  • 89 percent of employees report infrequently missing work due to illness (up from 74 percent previously)

To promote the highest level of well-being and sustainability, this LEED Silver certified facility was built with a solar façade for energy and glare reductions. The specific rotation of this façade of “fins” resulted in 25 percent less material used and allowed the use of glass with a high light transmittance, providing ample natural light to the space.


Effective workplace design links to higher business performance. The new Create Centre, located in Cartersville, Georgia, enables us to serve the global design community better than ever before. It’s a place for collaborative breakthroughs, for attracting the best talent, and for promoting a healthy culture - a place where people truly want to be.