Angelene is a new luxury apartment development in the heart of West Hollywood. Understanding the project’s unique locale in one of Los Angeles’ hottest and most sought-out neighborhoods, as well as the steep competition posed by additional upscale rental developments simultaneously vying to attract renters, the design firm steered its interiors strategy toward meeting the client’s main goal – rapid lease-up. A design theme of “bohemian modern” was selected to attract creative working professionals and entertainment industry cohorts, and to appeal to the large number of people in the area living an alternate lifestyle. The design team focused specifically on creating truly memorable spaces that exude the heightened stylishness demanded of the client’s renter demographic, yet on a lower budget.

Shaw’s Dye Lab Carpet Tile in Cornflower Blue was applied as a counterpoint to main circulation walkways laid in polished concrete. The blue carpet was chosen for all main, shared amenity areas including the leasing arena, conference room, media room and others. Offering a calming richness, the carpet provided a standout flooring choice in both function and aesthetics.


Hollywood, California, USA

Design Firm

H. Hendy Associates


  • Condos
  • Collection

    Dye Lab

    Products Used

    dye lab