Best Western Branson Inn & Conference Center

Challenged by the client to transform this hotel into an upscale property on a tight budget, this Best Western has been completely renovated. The balance of modern and rustic incorporates elements from the nearby 1880s Western theme park, a strategic design move to capitalize on the 2 million+ theme park guests each year. Modern, high-contrast black-and-white photography from the park plays opposites with reclaimed wood accents. On the floor, Vivid Palette carpet adds impact with large-scale and graphic patterning in sophisticated, muted tones. Door drops add emphasis to the hallways where there has been none, and the variety of patterns mark the stairwells and guest entries by a change in pattern. The completed design for the hotel has been deemed a success based on hundreds of positive guest comments and attention from the national Best Western office.

Location

Branson, Missouri, USA

Design Firm

bcDESIGNGROUP

Segment(s)

Hospitality
  • Public Spaces
  • Collection

    Vivid Palette

    The Art
    Of Space

    The 2017 Look Book explores customization through three emerging design trends that humanize spaces.

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