Donatos Pizza

Collaborating with Donatos to re-define their brand identity and restaurant environment, the design team elevated the fast, casual, premium pizza experience. Challenged to deliver a warm, spirited and authentic impression, designers share the pizza love and personalize the dine-in journey. The space is warmly lit, with a refreshed black brick fa├žade and white oak doors with a hand painted iconic signature announcing: 100-pieces of pepperoni on every large. A variety of seating zones support social and intimate dining experiences. Solo at the counter, family style at a table, cozied up in a banquette on date night, gathered on the patio. Designers de-glossed the materials, pairing reclaimed wood walls, painted graphics and crisp white quartz counters. Bourbon stained tables are contrasted by fresh white and blue shell chairs. Black brick columns add an architectural anchor and define seating zones. Encountering variable subfloor conditions, LVT serves up a single flooring solution covering multiple zones. The bronze open ceiling and dark LVT backdrop the edge-to-edge red glass curtain wall, providing a luminous light source, and connecting the pizza- eating experience with the pizza-making stage.

Location

Nashville, Tennessee, USA

Design Firm

Sketch Blue + Studio Mantra

Segment(s)

Hospitality
  • custom.Casinos
  • Retail
  • Food & Beverage
  • Retail
  • Specialty
  • Products Used

    Grain

    Awards/Certifications

    2016 Design Award Category Winner

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