SmithGroupJJR Office

An open plan was the best solution to meet SmithGroup JJR’s objectives of encouraging collaboration and inspiring sustainable practices. Collaboration space is prominent throughout, promoting casual interaction and increased productivity. The office also features a “living room” connected to the reception area, serving as a welcoming place for clients and gathering space for staff. This office was the first of ten properties identified by the firm for 100% open plan concept, and set the standard for a unified brand image for all geographic locations. Now the firm’s designated standard, 18x36 tile is used throughout the space, defining transitions with tile styles Blur, Fade and Overlay. The variety in pattern and color allow for individuality while maintaining consistency across the brand. The motion and energy conveyed by the carpet provide added dynamic to the space. The clean pattern aesthetic grounds multiple working areas without overwhelming. A LEED-CI Platinum office and elite example of workplace design, SmithGroup’s collaboration space tripled to accommodate varied work styles, evolving demographics and technology,resulting in increased staff productivity and overall satisfaction.


  • 2013 Design Awards Market Winner
  • LEED Certified


Washington, District of Columbia, USA

Design Firm



  Midsize Office



Products Used

fade tile
colour plank tile
blur tile
overlay tile


Pioneering material health through Cradle to Cradle design.


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