Cell Theory

The structure of plant life under a microscope unveils intricate patterns and organic shapes. A liquid wash overlay, inspired by the science of fluid dynamics, provides an ethereal view of the microscopic.

This is Cell Theory, a David Rockwell and Shaw Hospitality collaboration. Continuing our exploration of natural elements, a collection of luxe proportions develops from the most basic unit of design and is multiplied out for hospitality spaces.

Design is multiplied.

Make Your Mark

Experiment. Customize. Visualize. In Foundry, it's our carpet designed your way.



We partnered with renowned design firm Rockwell Group for something unexpected. What we made together breaks luxury ground.


John Crews
Q&A in HD Magazine

The Shaw Hospitality Lifestyle Studio Manager talks our newest carpet innovation-Canvas and how this technology will continue to push the boundaries of hospitality carpet design.