Color You Can Feel

In a digital age, our increased desire for sensory stimulation draws us toward the tactile. reFrame is a new woven LVT that brings visual depth and texture to the spaces where we work, play and learn. The collection is a hybrid floor covering that weaves utilitarian purpose with textural appeal, combining hard surface durability with soft surface aesthetics.

reFrame is manufactured on a Jacquard loom as a tightly woven flooring solution. The material composition is layered for strength and fused into a single solid surface and engineered to resist stains, scuffing and wear from demanding conditions. Shaw's proprietary ExoGuard(TM) finish is thinner and stronger than typical LVT wearlayers, making reFrame easier to clean and preventing fraying and edge wear.

Our design team drew inspiration from fine weaving and ombré textile dyeing, creating tonal color shifts along the length of each 9" x 36" tile, setting the stage for subtle or dramatic color play. As each color unites, multiple shades are woven together creating softly shifting gradients. reFrame comes in 12 colors, offering a palette of neutrals that work alongside bright bursts of teal, green, red, blue, and yellow.

reFrame comes to life on the floor— with optical visuals which feel both delicate and dynamic. Pair it with the even deeper texture of Shaw Contract's reThink woven LVT to add moments of quiet tactility. The collection’s versatility encourages interaction and different modalities of work by creating visual cues for zoning, brand identity or wayfinding.